Location: DUBAI, UAE
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Job Overview
Overview of the role:
- The primary focus of the role will be to execute the product vision by being the champion of the BYD Product Portfolios and being the true voice of the customer across the organization. Ensure a successful introduction of the BYD Product Portfolio to the UAE Market – 4 new models in the launch year and provide a platform for growth.
What you will do:
- Identify target segments and define the primary target customer and vehicle application for each product line.
- Manage the Product Lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
- Maximize mass profit of the portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
- Perform competitive analysis to recommend product, pricing and offer strategy for launch and develop countermeasures to address sales performance and stock issues.
- Establish close relationships with OEM to secure UAE market voice of the customer.
- Coordinate with Sales Operations, Demand and Supply team to ensure the desired ordering mix to support the product life cycle strategy.
Skills
Required Skills to be successful:
1.- Experience with OEM product and pricing within a managerial role.
2.- Experience with handling volume brands.
3.- Good analytical and financial experience.
4.- Experience with utilizing different pricing tools.
What equips you for the role:
- Bachelor’s Degree.
- 8 years of experience in Automotive industry with at least 3 years in Product related roles.
- OEM or Major Distributor experience desirable, ideally with GCC experience.
- Experience with utilizing different pricing tools.
- Proficient in Excel and data analytics